Privacy Policy

Scope of this policy

This policy covers visitors to the YWF marketing website only. Use of the YWF partner platform, the YWF Hub, our Shopify app, and any fulfillment services is governed by the separate service agreement applicable to your partnership, which addresses how partner data is handled inside those systems.

We do not collect personal information from casual website visitors who simply browse the site. The information described below is collected only when you proactively choose to contact us, request samples, or apply to become a partner.

What we collect

Information you submit to us

When you fill out a contact, sample request, or partner application form on this website, we collect the details you provide. This typically includes:

• Your name
• Your email address
• Your store or company name and website
• Your business location and shipping address (when requesting samples)
• Your shoe size (when requesting samples)
• The message or context you provide about your business and what you are looking for

You decide what to share. We only need enough information to respond to your inquiry and evaluate whether YWF is a fit for your business.

Technical information collected automatically

When you load a page on this website, our hosting provider receives standard request metadata such as your IP address, browser type, device type, the page you requested, the referring URL, and the date and time of the request. This information is used to operate the website, diagnose technical issues, and protect against abuse.

Cookies and analytics

This marketing site does not currently run third-party analytics, advertising trackers, social-media pixels, or marketing-attribution tools. We may use a small number of strictly functional cookies that are necessary for the site to operate. If we add analytics or marketing tools in the future, we will update this policy and, where required by law, request your consent before they run.

How we use your information

We use the information you submit to:

• Reply to your inquiry, schedule a conversation, or send you free samples
• Evaluate whether your business is a fit for the YWF partner program
• Send occasional follow-up emails about your inquiry until you ask us to stop
• Improve how we communicate with prospective and current partners
• Comply with applicable legal obligations

We do not sell your personal information, and we do not share it with third parties for their own marketing purposes.

Who we share it with

We share the personal information you submit only with the service providers we need in order to operate the business, and only to the extent necessary. These typically include:

• Our email and inbox provider, so we can read and reply to your message
• Our website hosting and infrastructure providers, who operate the servers this site runs on
• A shipping carrier, when we send you physical samples

We may also disclose information if required to do so by law, by a valid legal request, or to protect our legal rights, our team, or the public. If YWF is ever involved in a merger, acquisition, or sale of business assets, personal information may be transferred as part of that transaction, and we will provide notice before any transfer.

Where your information is stored

YWF is based in Canada, but the service providers we rely on may store and process data in Canada, the United States, or other countries with different privacy laws than your own. By contacting us through this website, you understand that your information may be processed in jurisdictions outside your country of residence.

How long we keep it

We keep inquiry and partner-application information for as long as we have an active relationship with you, plus a reasonable period afterward for record-keeping, dispute resolution, and legal compliance. If you ask us to delete your information, we will do so unless we are required to retain it by law.

Your rights

Depending on where you live (for example, in Canada, the European Economic Area, the United Kingdom, or certain U.S. states), you may have rights regarding the personal information we hold about you. These can include the right to:

• Access the personal information we hold about you
• Correct information that is inaccurate or incomplete
• Ask us to delete information we no longer need to keep
• Withdraw your consent at any time
• Object to or restrict certain uses of your information
• Lodge a complaint with a privacy regulator in your jurisdiction

To exercise any of these rights, contact us through the contact page. We will respond within a reasonable time and may ask you to verify your identity before acting on your request.

Children's privacy

This website is intended for business operators and brand owners. It is not directed at children, and we do not knowingly collect information from anyone under the age of 16. If you believe a child has provided us with information, contact us and we will delete it.

Security

We take reasonable steps to protect the information you share with us, including transport encryption (HTTPS) for traffic to and from this website. No method of transmission or storage is fully secure, however, and we cannot guarantee absolute security.

Changes to this policy

We may update this Privacy Policy as our practices change or as required by law. When we make material changes, we will update the date at the top of this page. If a change meaningfully affects how we handle information you have already given us, we will take reasonable steps to let you know directly.

Contact us

If you have questions about this Privacy Policy or how we handle your information, reach out through our contact page and a member of the YWF team will respond.